About me

Hi, I’m Lily—your no-nonsense, many-hats-worn business coach.

Over the years, I’ve launched and led small businesses, organized grassroots movements, healed with herbs, and built spaces for community, art, and culture to thrive. From pastry apprentice to shopkeeper, from parrot behaviorist (yes, really) to festival producer—I’ve done a little bit of everything, and that’s exactly what makes me good at helping you do your thing.

I work with purpose-driven entrepreneurs who want to build solid businesses rooted in values, creativity, and sustainability. My coaching blends practical know-how with big-picture strategy—whether you’re refining your brand, scaling your operation, or just figuring out how to make this business dream actually work.

If you’re ready to hustle smarter (and not alone), you’re in the right place.

“Garden flowers can be pretty, but I prefer the bad attitude of rebellious weeds and fierce insistence of wild plants growing out of sharp-edged rock crevices and boggy swamp bottoms. Rare, esteemed herbs from the other side of the globe can be useful enough medicines, but my heart (and the heart of my practice as an herbalist) definitely lies with the common, abundant plants that grow just outside my cabin door and down by the river."

- Kiva Rose